As I read, I noticed more concern in the author’s tone regarding business professionals. Mitchell thinks there is not enough awareness in the business world concerning responsible methods of production. He feels there is a need for “consumers and governments [to] become more aware of the world’s finite resources and start to demand more responsible companies.” He surprisingly tied the art of designing buildings and spaces together with graphic designers in a way that promoted a kind of unshakable awareness. He mentioned the importance sustainability has for a graphic designer’s work, and that irresponsible methods are from a general lack of teaching and guidance given from schools. A sustainability certification is required for anyone who builds, but graphic designers have yet to reach this standard. How much of what is seen daily in advertisements and various other creative works has been made from sustainable resources and methods? This is a question Mitchell asks throughout, only to answer it with a proposal for communication design schools to add more to a curriculum involving the importance of sustainable design, thus making it a baseline for any designer of the future.
As I look over Mitchell’s essay once more, I notice the direction is this: tell the audience where we are, mention to the audience our problem and why it isn’t unsolvable, then inform the audience on likely steps toward a sustained future. In this online forum, Gage Mitchell did not use the linking feature commonly found in persuasive articles. Instead, a comment feature with six comments from various skilled designer audience members–two of which come as responses from the author himself.
In the comments section of the article, a user critiqued Mitchell’s article by claiming apathy to be the root cause of the problem, and that designers work more internally than externally. Mitchell’s response defused this notion of a graphic designer functioning mainly internally and generally remaining unconcerned for the sustainability of design by mentioning “designers are very motivated and passionate individuals.” He then followed this by saying apathy is not the issue, it is a lacking concern for the situation, “which in turn can only mean they are under-informed about the impact they have as a designer.” He then stated that most designers are open minded to helping the future of life as we know it. This comment then links a few case studies that teach what design sustainability is all about in real life–such information seemed crucial to the organization of his article.
Mitchell, Gage. “Where Graphic Design Is Failing.” The Living Principles for Design. LivingPrinciples.org, 06 Nov. 2012. Web. 04 Sept. 2013.